Methodologies in work-based research: finding the right fit

Abstract

This editorial article introduces a practical toolkit to support researchers in selecting appropriate methodologies for work-based inquiry. Emphasising the importance of aligning research methods with research aims, the article explores key methodological paradigms - qualitative, quantitative, interpretivist, ethnographic, case study, action research, and positivist approaches - highlighting their relevance and application in workplace contexts. The toolkit uses visual aids and practical examples to help practitioners conceptualise research designs that reflect real-world complexities, including change management scenarios. It also stresses the value of reflective practice and adaptability in the research process, particularly within collaborative, iterative frameworks such as action research. Methodological choices are made simple and thoughtful selection is encouraged, based on context, purpose, and desired output. This resource ultimately equips vocational and professional researchers with accessible guidance for effective research design and data collection, offering a foundation for deeper insight and meaningful organisational improvement through tailored research strategies.