Crafting strategic thinking: Creative pedagogy for management studies

Abstract

This paper presents a format from the creative arts, refocused for application in management studies, as a method to enhance and support the development of strategic thinking.  It involves the application of multi-page paper constructions (zines) within facilitated sessions to enhance imaginative strategic thinking by both management learners and practitioners. It draws on a longitudinal case study of the six-phase evolution of affordances of a zine as a method for reflective, creative and connected thinking. The focus moves from purely personal private reflections to the possibility of deploying zines for collective reflection and action. Specific examples are provided of zine workshops and events. Strategic thinking relates to volatility, uncertainty, complexity and ambiguity (VUCA). The affordances of zines relating to tangibility, efficiency and mental processes appear well-suited to a VUCA context. The paper concludes with reflections on the nature of multi-disciplinary and trans-disciplinary collaborations such as this one.